Email and Retention Marketing Manager
The Role:Email and Retention Marketing Manager
Location: Mountain View, CA
This company puts Moms at the center of the Universe. We are a platform for products that help improve the lives and health of women. We are a mission-driven team of experienced inventors, mothers, and fathers dedicated to making a difference in women’s lives. The Wearable Breast Pump is the first solution in our platform, but we have more to come. Moms who pump told us that they often need to press pause on life while they pump and that their dream pump would be truly mobile, hands-free and unplugged from the wall. We set out to create a better solution and we did not stop innovating until we got there. We are a complete re-imagining of the breast pump - it is the first all-in-one breast pump that fits in a bra. is mobile, discreet and gives moms their hands back. This product cuts the cords and banishes dangling baby bottles so busy multi-tasking moms can pump wherever the day takes them. It is a smart, connected device that tracks moms’ milk volume in real time and delivers all of her past pumping sessions to the palm of her hand. It is a whole new pumping experience and it is going to change the game for women everywhere.
Selected as one of TIME's 25 Best Inventions in 2017, this company's Wearable Breast Pump was also distinguished with the 2018 CES Innovation Award for Wearable Technologies.
To be successful meeting her breastfeeding goals, Mom needs us to be a step ahead in anticipating her needs when considering and using our product. Our Email and Retention Marketing Manager will play a key role in this journey.
Manage email marketing program, to achieve sales and engagement objectives for email channel.
Plan and execute trigger-based and batch emails.
Create and optimize segmentation and personalization strategies
Manage the email creative development process including gathering all inputs, brief writing, feedback gathering and execution.
Oversee health of email database and put together relevant segments for targeting.
Analyze email marketing campaigns and make recommendations for improvements.
A/B Test various email approaches to constantly improve email program effectiveness.
Partner with Marketing and Customer Care team members to ensure seamless customer journey across all touchpoints.
Identify ways to increase email list size with qualified leads.
Develop and execute a retention strategy to ensure target customer (mom) meets her goals. Strategy should consider other marketing channels in addition to email (e.g. text; video content; etc…)
Develop and execute Refer A Friend program
Bachelor’s Degree required
3 to 5 years of planning and executing email marketing campaigns.
3+ years driving revenue for eCommerce or multi-channel leveraging email or other digital programs
Experience with email automation tools and email reporting templates.
Strong understanding of email marketing best practices, audience segmentation, customer databases, A/B Testing
Strong results orientation. Proven track record of delivering consistently on performance targets.
Highly analytical. Able to translate complex data into actionable plans and interpret test results accurately.
Proven experience with strategic thinking, data interpretation, and problem solving skills
Familiar with mobile-first approach to email.
Solid project management skills and detail-orientation.
Experience working on a premium consumer brand and considered purchase
Familiar with industry/challenges with breast-pumping a plus
Experience managing email channel at scale
Proven ability to build from the ground up and motivated by having a meaningful impact.