Marketing Manager, SAA Marketing
The Stanford Alumni Association (SAA) is looking for a Marketing Manager, SAA Marketing, to lead the marketing communications strategy, planning and creative development processes for key SAA programs with an emphasis on taking our email program to the next level. If you have a love of strategic challenges, an understanding of target personas, strong creative intuition and keen interest in applying modern digital marketing skills, this position is for you!
The Marketing Manager improves the relationship alumni have with Stanford through more impactful and relevant marketing communications. They will be responsible for participating in the evolution of the SAA strategic communications, and ensuring that subsequent marketing communications support and align with the SAA brand position and framework.
The ideal candidate will be results-oriented with a strong understanding of strategy; have experience using marketing automation to execute complex marketing campaigns; have at least five years of experience developing direct response and communications programs leveraging a diverse range of strategies and tactics; and have experience with campaign analysis and account management.
Critical to the success of this position is the development of strong working relationships with the creative team as well as the SAA program and Digital & Data teams. The Marketing Manager, SAA Marketing will report to the Director, Marketing.
Marketing Automation (1/3)
The Marketing Manager will play a key role in SAA’s adoption of Marketo for its email channel. This individual will help identify communications campaigns that have strong ROI potential with marketing automation and act as the lead communications strategist for these. Also, this person will serve as a resource on Marketo and marketing automation for other SAA marketing staff.
Marketing Communications Planning & Strategy (1/3)
The Marketing Manager, SAA Marketing will work closely with program owners to set communication goals and determine strategies to meet target audience needs and satisfy program marketing and SAA and program business objectives. In addition to writing the creative brief, which sets the tone and strategy for each communication, this individual will also develop communication plans that leverage emerging trends in marketing automation. This individual will also integrate an understanding of traditional email, direct mail and the web as well as modern UX, mobile and social practices. Strategies will also capitalize on learning from past efforts and/or address new program/business challenges and opportunities. Also, the Senior Marketing Manager will recommend versions for key target sub-segments when appropriate.
Creative Development & Project Management (1/3)
This role will be responsible for guiding the creative process from start to finish: developing a focused & strategically sound creative brief, leading the kickoff, facilitating concept and creative reviews (both internally and with the program) and negotiating approvals. This will apply to email, print, magazine ads, web updates, mobile and social as appropriate. The Marketing Manager will work closely with the Digital Production and Print Production Managers to determine schedules and creative resources necessary to complete projects. They will leverage intuition and experience to ensure that communications across a campaign are consistent and move the target through the communications cycle from awareness to desired action.
As part of their understanding of the SAA programs and goal to continually improve communications, the Marketing Manager will perform regular communication analysis and reporting. They will use this to lead marketing communications learning across the SAA organization and drive strategic and executional improvements. This individual will also have the ability to independently solve problems that crop up in creative development and project management.
Recommend and execute marketing strategies to meet business objectives.
Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders.
Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
Oversee design and production of marketing materials from inception to deployment.
Help develop market research, including competitive benchmarking and audience studies, and analyze campaign effectiveness used to inform decisions regarding strategic marketing direction and customer targeting.
Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
Manage freelance resources on specific projects.
* - Other duties may also be assigned
Education & Experience:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
Previous experience in product, program and/or services marketing.
Ability to drive cross-functional groups toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Understands how to implement integrated marketing programs across channels including digital and print.
Understands marketing automation and marketing content strategies and how to integrate and execute within program marketing plans.
Experience with market research and data analysis.
Demonstrated problem solver.
Excellent written and oral communication and presentation skills.
Certifications and Licenses:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.