LinkedIn is the professional social media platform and it’s critically important for people who are transitioning to a new kind of work, starting a business, or returning to work following a career pause to be on it. It has been said, that if you’re not on LinkedIn, you do not exist from a professional POV. Harsh? Maybe, yet it’s the CEO platform of choice and 93% of recruiters are utilizing it, so harness this super tool through which you can:
- Reposition yourself for today’s marketplace and job opportunities
- Proactively build, manage and promote your renewed professional brand
- Tap into and expand fruitful professional networks with your revised goals in mind
- Identify partnership synergies and business opportunities to prospect, and
- Learn from thought leaders, members, groups, and companies
- Profile Headshot
- Background Banner
- Intro Info
- Contact and Personal Info
- Highlights (mutual connections and mutual groups)
- Articles and Activity
- Summary: the first two lines
LinkedIn does the hard work of uncovering mutual connections I already have with the people I’m reviewing, making it easier to ask my closest connections for help with an introduction.
- It familiarizes you to the language and current conversations going on in your industry
- It helps you identify thought leaders and other individuals you can ‘follow’ to learn more from, with the possibility of connecting and engaging in the future
- It can provide a steady stream of valuable content you can curate and share through other channels, providing your customers and followers value and reinforcing your personal brand
- And it helps you locate where your voice and unique contributions may fit into today’s marketplace and your chosen industry
If a recruiter or prospective customer finds you regularly contributing valuable ideas and original content in conversations important to them, they will be more likely to form a positive impression about how you might add value to their company and be a solution to their business problems.
- ‘Like’: indicates you’ve read and positively responded to the headline and some or all of the content of someone else’s post.
- ‘Comment’: you’ve read and thought about someone else’s post and you would like to contribute your expertise and perspective to the conversation.
- ‘Share’: you’ve ‘liked’, have ‘commented’, and think this post would be valuable to your connections so you share it with them, adding a quality comment about why.
- ‘Post’: you’ve discovered (and read thoroughly) an article elsewhere and want to share it with your connections by posting it to your timeline; with a value-add comment to help start a conversation on LinkedIn.
- ‘Publish’: You’ve authored an article (original content) reflecting your expertise and unique perspective on a particular subject. This is the highest form of engagement and contribution and requires the most amount of effort. If it gets traction, you’ve reached the holy grail in personal branding on LinkedIn. Congrats!
- Laptop: “Jen McClure is one of the original authorities on digital and social media. More than a decade ago, she anticipated the significant impact that these technologies would have on business, media, culture, and…see more”
- Mobile: “Jen McClure is one of the original authorities on digital and social media. More than a decade a…”
Are you a job seeker returning to or pivoting your career? What’s next for you?
Check out ReBoot Talent JOBS. We proactively work with companies across the USA that are seeking skilled, mature talent returning to their careers. This is continually updated, so check back frequently.
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